Hans Mathews is Havas Media's new executive director, West India

Havas Media India has appointed Hans Mathews as executive director of its West India operations. He will be based out of Havas Media’s Mumbai office. He joins from Mindshare Malaysia where he was the chief client officer. In his new mandate, Mathews will manage the agency’s Mumbai branch and drive growth for the group in the Western region.

Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “Hans has a rich industry experience working across multiple blue chip brands in different categories. He has been in many leadership positions and has managed critical client relationships. This along with his business development ability makes him ideal to head our Western operations. We are very happy to have him with us.”

Added Mohit Joshi, Managing Director, Havas Media India, “Mumbai and the Western region are at the core of Havas Media India’s operations. Our business in the region has grown tremendously over the years and today we are handling very prestigious clients in that market like Parle, Quikr and many others. Hans, with his astute leadership, will propel our operations further. We warmly welcome him.”

Mathews joins with seventeen years of experience in the industry, having worked with international agencies in India, MENA and Malaysia. In his last stint, he led Ford’s regional APAC media team managing partnerships with digital and content partners. He was also responsible for managing brands like UL, Maxis, Kraft, Nestle and HSBC. Prior to Mindshare Malaysia, he held leadership roles at Mindshare India, Zenith Optimedia and other leading agencies.

Mathews said, “I am delighted to be a part of the dynamic Havas Media team which has witnessed great momentum in the last few years. I find the agency’s positioning around Meaningful Brands engaging and think the framework offers brands tremendous opportunities to communicate effectively. I am looking forward to contributing to Havas Media’s western operations and taking the business to the next level.”