 "Get clarity, HR Johnson Bathrooms' new ads tell viewers")
HR Johnson has released a new campaign for its bathroom vertical, featuring its brand ambassador, Katrina Kaif. The campaign has been created by Soho Square, who recently won the business. They were tasked with launching HR Johnson Bathrooms in the consumer space.
[caption id=“attachment_85241” align=“alignleft” width=“380”] A still from the ad[/caption]
Speaking about the campaign, Sushil Matey, COO, H&R Johnson says, “H&R Johnson has been largely known as a tiles company, given our rich heritage and leadership in the same. However, over the years, we have diversified into bathroom fittings, kitchens and engineered marble & quartz. The communication objective was to tell the consumer of the stunning options we have beyond tiles - and we have made a start with bathrooms.”
The black and white TVC shows a sensual Katrina Kaif in the bathtub, completely relaxed. She completely seems to be unwinding, both physically and mentally. She then moves on to different parts of the HR Johnson bathroom, while the woman in the background croons, “Bas yahan miltey hain mujhe, sawaalon ke jawaab” (only here do I get answers to all my questions". In the end, Katrina Kaif speaks to the viewer and says, “Johnson Bathrooms. Find clarity.”
Watch the film here:
“The agency endeavoured to go beyond mere ’looks’ and we wanted to come from a relevant consumer space. The entire insight that ‘bath time’ provides that much needed personal space to clear the mind and let it freewheel, gave us this thought of ‘Find Clarity’, since clarity refreshes and inspires one to think ahead,” explained Anuraag Khandelwal and Satish Desa, executive creative directors at Soho Square.
The duo also said that the film was shotin black and white to enhance its visual appeal, and will be supported by print, outdoor and digital.
Credits
Client: H&R Johnson (India)
Agency: Soho Square
Executive creative directors and creative heads: Anuraag Khandelwal, Satish Desa
Creative team: Sanjay Ujawane, Ankur Jain, Hiren Masharu, Smita Misra, P. Ratheesh
Head of office: Samrat Bedi
Account management: Mohit Ahuja, Benitta Jacob
Account planning: Shashank Lanjekar
Production house: Cutting Edge Pictures
Executive producer: Billoo Sandhu
Producer: UrshilaPurohit
Director: Karina Taira
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