Publicis has bagged the creative rights for Fabindia, a retail store for garments, furnishings, fabrics and ethnic products. The win for Publicis comes after a multi-agency pitch.
Speaking about the win, Subrata Dutta, CEO FabIndia commented, "Fabindia is an iconic lifestyle brand that celebrates India and we want to leverage its inherent strengths. In Publicis we have found the right partners to do this. We are looking forward to their contribution on our brand".
In a joint statement, Partha Sinha and creative head Bobby Pawar, directors at Publicis South Asia said, "Fabindia is the definitive Indian brand. To reinterpret a brand's strength is once in a life time opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner".
Added Nakul Chopra, CEO, Publicis South Asia, "Fabindia have indeed been a definitive benchmark in their market. At Publicis, we have a history of setting standards in the lifestyle and retail space. We are very proud to be associated with Fabindia and together we hope to create path breaking work."
The agency will handle the account out of its Delhi office.
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Updated Date: Apr 08, 2014 16:52:13 IST