Expect 'BrandZ Top 100 Indian Brands' in about 2-3 years: The Store's David Roth
WPP’s study of the most valuable brands, BrandZ, was first launched in China five years ago and was followed up with a Latin American study. Since then, a global ranking has been released every year since 2011, with the study landing on Indian shores for the first time this year. So how does the Indian edition of the study compare with the Chinese and Latin American rankings, and where do Indian brands stand on a global stage?
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
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