Dentsu Aegis Network acquires OOH agency Milestone Brandcom

Dentsu Aegis Network has acquired out-of-home agency Milestone Brandcom. Milestone was founded in October 2009 and led by founder and managing director Nabendu Bhattacharyya. He will continue as CEO and MD of Milestone Brandcom, and will report to Ashish Bhasin, chairman and CEO of Dentsu Aegis Network, South Asia.

Nick Waters, CEO, Dentsu Aegis Network Asia Pacific said, “Milestone Brandcom is a highly awarded and well-respected agency in India. This acquisition marks another significant step as we build a high quality and scaled group in India. We welcome Nabendu and the team to the company.”

Added Bhasin, “Milestone Brandcom is not only a market leader but also a pioneer of several developments in the OOH industry in India. Posterscope was already amongst India’s fastest growing brands. This investment now establishes clear leadership for us in this very important medium, making us the leader in the OOH and OOH Retail space in India. We believe that OOH will play an increasingly important role for clients in years to come so we are delighted to be able to offer clients a market leading service.”

Milestone Brandcom will retain its identity, branding and culture and impart its expertise in creative and OOH planning with the group.

Commented Bhattacharyya, “We are thrilled to join hands with the Dentsu Aegis Network and my entire team and I are looking forward to taking Milestone Brandcom to even greater heights. Being a part of a dynamic global group like Dentsu Aegis Network will help us be stronger together. OOH will become more and more important in India and we are confident that as market leaders we will be at the forefront of this progress.”