D&AD's Tim Lindsay: India's 22 In-Books are a huge achievement
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D&AD's Tim Lindsay: India's 22 In-Books are a huge achievement
Animesh Das
• May 27, 2014, 09:37:37 IST
_Storyboar_d’s Animesh attended the D&AD Awards in London this year. While India didn’t win any pencils this year, India did bring home 22 In-Book awards. The D&AD received 20,000 entries, of which 683 made it to the shortlists. For the first time ever, as many as seven Black Pencils were awarded for the most breakthrough work, marking a first for the Awards. Animesh spoke to TimLindsay, CEO of the D&AD and asked him what, in his opinion, was most distinct to this year’s edition of the awards.
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