Create a 25th hour in a day, new Xylys TVC inspires viewers

Swiss watch brand Xylys has a new TV-led campaign on air that tells people that there is a 25th hour in the day.

Created by Famous Innovations, the campaign features Farhan Akhtar who tells viewers that the 25th hour is made by pushing the boundaries of the other 24. The commercial has been conceptualized to push Xylys’ philosophy ’truly successful people always stay inspired'.

The film opens to Farhan Akhtar who is getting dressed for work. What follows is a montage of Farhan pushing himself in the day for a few moments extra, whether it is between dreams, chewing pencils while deep in thought, creating something new or running. He says that the 25th hour lies somewhere in those moments.

Watch the TVC here:

Said Raj Kamble, chief creative officer at Famous Innovations, “Today, we live our lives by the clock. Our idea tries to tell people to stoplooking at their watch all the time and get truly immersed in their passions. It could beyour new venture that you have been nursing for years or the book you are trying tocraft. Sure, there are only 24 hours in a day. But the truth is, when you truly lovesomething, you will find your 25th hour to make the time for it. Because it’s the 25thhour that will truly set you apart.”

Speaking about the ad, Rajan Amba, global marketing and product head, Titan Company said, “Xylys exemplifies the legendary finesse of Swiss watchmaking and the brand mirrors the zeal to create perfection. Xylys is also a watch brand that is by the inspired and for the inspired. With this new commercial featuring Farhan Akhtar, we aim to connect with the restless spirit of today’s India. These are people who believe that if you truly love something, you will find your 25th hour to make time for it, regardless of how busy you are. Each effort portrayed by Farhan Akhtar strives to achieve his own idea of perfection in the creation of the 25th hour.”

Credits

Client: Xylys

Creative agency: Famous Innovations

Creative team: Raj Kamble, Priti Kapur, Hayden Scott, Tushar Waghmare

Planning: Arun Raman

Films executive:Khushnaaz Jamshedji

Director: Bharat Sikka

Production House: Flying Pigs

Exposure (mediums used): TV, Digital, Print, outdoor

Media Planning: Maxus