Brian Lesser, global CEO at Xaxis, was in the country recently. Storyboard’s Pavni Mittal interviewed him to understand how the agency fits into WPP’s media business, how he counters the flak he gets for Xaxis’ ‘arbitrage model’ and whether marketers are equipped to understand programmatic buying. Watch the interview for more…
 "Connecting with audiences is getting complicated: Xaxis' global CEO Brian Lesser")
Brian Lesser, global CEO at Xaxis, was in the country recently. Storyboard’s Pavni Mittal interviewed him to understand how the agency fits into WPP’s media business, how he counters the flak he gets for Xaxis’ ‘arbitrage model’ and whether marketers are equipped to understand programmatic buying.
Watch the interview for more…
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