One of the interesting seminars at Cannes Lions this year was the one with American social news and entertainment website, BuzzFeed.Today, the company positions itself as the ‘Media Company for the Social Age’.
Storyboard’s Pavni Mittal caught up with BuzzFeed’s Jonathan Perelman, general manager - Video and vice president - agency strategy, to understand the company’s rise to success, the formula for compelling, shareable content and why cats are vital to the social web.