CNBC-TV18 joins hands with Mint for strategic content alliance

CNBC-TV18 has partnered Mint for a strategic content alliance. As a part of this partnership, both CNBC-TV18 and Mint will share content with each other on a daily basis and come together on various editorial initiatives through the year.

[caption id=“attachment_80867” align=“alignleft” width=“380”] The alliance also extends to both parties’ digital properties[/caption]

Speaking about the development, R. Sukumar, Editor, Mint said, “At Mint, we have always focused on delivering clarity in business news and reaching our readers wherever they are. Our partnership with CNBC-TV18 will enhance our ability to do so.”

Added Shereen Bhan, Managing Editor, CNBC-TV18, “At CNBC-TV18 we have always been committed to creating compelling content, and bringing to our viewers credible news and analyses, presented incisively and consistently. We believe Mint will be a great partner for us in furthering this objective.”

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Effective from April 1, 2014, Mint will carry exclusive CNBC-TV18 content, while the latter will feature Mint’s news and analysis regularly. The alliance will also allow content exchange between both parties’ digital properties moneycontrol.com and livemint.com.