 "Cheil, Enormous come together for new Samsung GALAXY Grand Neo spot")
Cheil India’s latest television commercial for Samsung’s GALAXY Grand Neo is in partnership with Enormous Brands. Samsung aims to highlight how the picture quality on the new phone model is very life-like and crystal clear.
[caption id=“attachment_82633” align=“alignleft” width=“380”] A still from the TVC[/caption]
Said, Nima DT Namchu, chief creative officer, Cheil Worldwide SW Asia, “While the news of this collaboration might raise some eyebrows, collaborating with the best talent available at a given point in time is one of the ways to deliver the best possible product for our clients. And as agencies, we have all been doing it for decades - with directors, painters, musicians, sculptors… Of course, working with another creative agency is relatively a new thing.”
Ashish Khazanchi, managing partner, Enormous Brands elaborates, “Advertising is always co-created. Be it client - agency, agency - filmmaker or even a creative and media agency collaboration. However, today, with the surge in numbers of non-network pedigreed creative agencies, alliances like this have not just become possible but also desirable. They simply bring a larger talent pool to the table.”
The film begins with a man speaking to his girlfriend on the phone and then hailing a cab to go meet her. The VO then speaks about the phone’s fast processor speeds, at which point the driver steps on the accelerator and they zoom off. In the restaurant, he is caressing his girlfriend’s hair on the phone’s screen, because the picture is so real. Cut to the scene where they are at a musical performance except, they are actually just watching it on the phone.
Watch the TVC here:
According to Kundan Joshee, sr. vice president, Cheil Worldwide SW Asia, “Samsung’s GALAXY Grand is all about making the each day grand. With the GALAXY Grand Neo we decided to take on a new way to look at this opportunity. We do believe, we’ve succeeded.”
CREDITS
Client: Samsung Electronics India
Brand/Product: Samsung GALAXY Grand Neo
Agency: Cheil Worldwide SW Asia
Chief Creative Officer: Nima DT Namchu [Cheil]
Creative Collaborator:Ashish Khazanchi [Enormous]
Client Servicing Team: Kundan Joshee, Mayukh Hazarika, Deo Narayan
Production House: Hello Robot
Directed by: Bruce St Claire
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