Earlier this week, DDB Mudra reconstituted its executive board to create a group creative council and strategic planning council. The announcement was made during the visit of chairman and CEO of DDB Asia Pacific, India and Japan, John Zeigler. He spoke with Storyboard editor Anant Rangaswami on the roadmap for the agency in India, and why an integrated marketing strategy is the need of the hour. Watch the interview for more…
 "Chase effectiveness, not just efficiency: DDB's John Zeigler to agencies")
Earlier this week, DDB Mudra reconstituted its executive board to create a group creative council and strategic planning council. The announcement was made during the visit of chairman and CEO of DDB Asia Pacific, India and Japan, John Zeigler. He spoke with Storyboard editor Anant Rangaswami on the roadmap for the agency in India, and why an integrated marketing strategy is the need of the hour.
Watch the interview for more…
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
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