 "CarTrade.com promotes itself as one-stop-shop auto portal")
CarTrade.com, an auto portal that helps users buy and sell new and used cars, has a new campaign on air. The TVC tells consumers that the portal is a one-stop-shop when it comes to choosing a car. The campaign has been created by FCBUlka.
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The TVC highlights a car buyer’s struggle between dil and dimaag[/caption]
The insight for the ad stems how each consumer struggles to decide what car he wants to buy. He struggles between the car he ideally wants and the car he can get, in reality.
The film shows a man’s heart (dil) and (mind) in a debate over whom to listen to when it comes to making a choice. Throughout the ad, both are trying to convince the other why it should be making the decision. Cut to the product window, where the VO tells the user that CarTrade.com caters to everyone’s needs. All the user has to do is to ‘make up his mind’.
Watch the film here:
Vinay Sanghi, Founder and CEO, CarTrade.com said, “CarTrade.com prides itself on the extensive variety of cars that we have available for the consumer to choose from and we wanted to communicate the same in an interesting and funny manner. The ad clearly brings out the fact that when it comes to buying a car, consumers need not look further than CarTrade.com to be their ultimate guide. We feel that this commercial will help associate the brand with the values of choice and trust.”