The 61stCannes International Festival of Creativity is almost drawing to a close, amid 12,500 delegates. This year, Indian agencies spent Rs. 3.4 crore on entries to the awards and have 22 Lions to their name and counting.
So far,Indiahas struck five golds for three campaigns. Lowe and PHD India have one and two golds respectively, for the ‘Kaan Khajura Tesan’ campaignacross mobile and media; Ogilvy India has won adesigngold for its ‘Cleft to Smile’ campaign and Grey Group India has bagged apressgold for Duracell’s ‘Choo Choo’, ‘Camera’ and ‘Remote Control’ entries.
As of this moment,with 34 points,OgilvyIndiais leading the points tally amongst Indian agencies.McCann WorldgroupIndiaisclose on its heels with 32 points. The announcement of winners in the remaining categories - Filmcraft, Branded Content, Innovation, Film, Titanium and Integrated - will decide which Indian agency finishes at the top.
For now, watch this special episode ofStoryboardwithPavni Mittal, who’s at the 61stCannes Lions Festival. The episode features her in conversation with Indian winners; a chat with Priya Nair, VP, Hindustan Unilever;Storyboardeditor Anant Rangaswami’s conversation with Ominicom’s MD Jasmin Sohrabji; a glimpse at the Grand Prix winners and the new and refreshing Bombay Dyeing campaign. Watch below:
A look at India’s big winners at Cannes
Anant Rangaswami speaks to Jasmin Sohrabji about Kaan Khajura’s great run at Cannes
The new Bombay Dyeing campaign and a look at the big Grand Prix winners at Cannes