 "Cannes Lions 2014: View the Grand Prix winners for Direct, Promo, PR and Effectiveness")
Cannes Lions 2014 has announced the winners for Direct, Promo & Activation, PR and Effectiveness categories. No Indian entries made it as Grand Prix winners, but for now, here’s a look at all the entries that won.
Direct Grand Prix
OgilvyOne London’s ‘Magic of Flying’ entry for British Airways won big in the Direct category.
Promo & Activation Grand Prix
adam&eveDDB UK’s campaign for Harvey Nichols Christmas, ‘Sorry I Spent It on Myself’, won the Promo & Activation Grand Prix this year.
Creative Effectiveness Grand Prix
McCann Worldgroup’s ‘Guilt Trips’ campaign for V/Line Transport took home the Effectiveness Grand Prix.
PR Grand Prix
‘The Scarecrow’, CAA Los Angeles’ campaign for Chipotle Mexican Grill’s Fast Casual Dining bagged the PR Grand Prix.
(Storyboard’s Pavni Mittal (@PavniMittal) is at Cannes Lions 2014, covering the Festival of Creativity as it happens. Follow @BrandStoryboard and Firstbiz.com/Brands for in-depth coverage, interviews with the jurors, conversations with advertising and marketing heads from all over the world, and more. Look out for our Cannes-special hashtag #StoryboardAtCannes, for news, as it happens.)