Cannes Lions 2014: Tracing India's creative journey with the Pandey Brothers, and more

Cannes Lions 2014, just drew to a close, with some of the best creative work from across the globe being honoured and celebrated. Storyboard’s Pavni Mittal was present in Cannes, speaking to jurors and other who’s who of the global advertising scene, for this Cannes Special episode.

India’s presence at Cannes wasn’t relegated just to the agencies that won awards. Almost each category had an Indian juror, and a few of India’s mad men also took stage to share their ideas at the festival’s seminar and one of them took place on the festival’s opening day. Moderated by Campaign Asia’s Aatifa Silk, the seminar featured Piyush and Prasoon Pandey, sharing their views on India’s creative journey.

Also in this episode, take a peek at the Grand Prix winning work that made waves at the festival. With a 4% increase in entries across the 17 categories, the Cannes Lions jurors certainly had their work cut out for them. But, in the end, the most inspiring ideas ended up winning big.

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And speaking of winning, after spending nearly Rs. 3.4 crore to enter the awards, Indian agencies have a haul of 27 lions to show as their return on investment. The stars of the show were JWT’s cricket film for Nike, and Lowe & PHD India’s ‘Kan Khajura Station’ for Hindustan Unilever, which won 11 lions between them. But, those aren’t the only campaigns worth discussing. Catch the entire India story in the episode, too.

Watch the entire Cannes special Storyboard episode below:

Part 1

Part 2

Part 3