 "Cannes Lions 2014: Three Indian entries in Branded Content & Entertainment shortlist")
Three Indian entries have made it to the Branded Content & Entertainment shortlist at Cannes Lions 2014. India had no shortlists in the category last year.
JWT India’s ‘Make Every Yard Count’ campaign for Nike India got two shortlists under this category. The entry was selected for ‘Use of Integration/UGC’ and ‘Use of Social / Digital Media’.
Lowe India’s ‘Kaan Khajura Tesan’ for Hindustan Unilever made it to the shortlist under ‘Brand/Product Integration’.
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The winners will be announced on Saturday, June 21, 2014.
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