 "Cannes Lions 2014: From Harvey Nichols to Volvo, a look at all the Grand Prix winners")
Cannes Lions 2014 has just drawn to a close, with path-breaking work from around the world getting its due. The best work in each category went on to win the Grand Prixes.
Harvey Nichols’ ‘Sorry, I Spent it on Myself’ campaign by adam&eveDDB UK won a whopping four Grand Prixes, the most that any agency won this year. CAA, Los Angeles’ ‘Scarecrow’ campaign forChipotle Mexican Grill’s Fast Casual Dining won two Grand Prixes, while Volvo Truck’s ‘Live Test Series’ by Forsman & Bodenfors won two Grand Prixes as well.
No Grand Prix awards were awarded in the Filmcraft and Branded Content & Entertainment categories.
Take a look at all the big winners, below:
Integrated Grand Prix / Promo & Activation Grand Prix / Press Grand Prix
adam&eveDDB UK’s campaign for Harvey Nichols Christmas, ‘Sorry I Spent It on Myself’, was one of themost awarded campaignsat the Festival this year.The campaign bagged the Integrated, Promo & Activation, Film and Press Grand Prixes this year.
Film Lions Grand Prix
Two Grand Prixes were given away for the Film Lions this year; the first one was awarded to Forsman & Bodenfors’ ‘Live Test Series’ campaign for Volvo Trucks.
adam&eveDDB UK’s campaign for Harvey Nichols Christmas, ‘Sorry I Spent It on Myself’, won its fourth Grand Prix in the Film Lions category. (View the campaign above)
Innovation Lions Grand Prix
Megafon, Axis (MSC) and Asif Khan (LDN) bagged the Innovation Lions Grand Prix for JSC Megafon’sMegafaces Pavillion AtSochi Olympics’ campaign.
Titanium Lions Grand Prix
Dentsu Tokyo rode away with the Grand Prix in this category for its ‘Sound of Honda / Ayrton Senna 1989’ campaign for Honda Motor Co.
Direct Lions Grand Prix
OgilvyOne London’s ‘Magic of Flying’ entry for British Airways won the Direct Grand Prix.
PR Lions
‘The Scarecrow’, CAA Los Angeles’ campaign for Chipotle Mexican Grill’s Fast Casual Dining bagged a Grand Prix for PR Lions.
Creative Effectiveness Lions
McCann Worldgroup’s ‘Guilt Trips’ campaign for V/Line Transport took home the Effectiveness Grand Prix.
Cyber Lions
Three entries won the Grand Prixes for the Cyber Lions.
The first one went toCAA Los Angeles’ ‘The Scarecrow’, the second Grand Prix for this campaign. (See it above)
The second Grand Prix in this category went toForsman & Bodenfors’ campaign ‘Live Test Series’ for Volvo Trucks (see above).
Iconoclast Paris’ ‘24 Hours of Happy’ campaign for Universal/IAmMother bagged the third Cyber Grand Prix.
Product Design Grand Prix
G-Star Raw’s ‘Raw for the Oceans’ campaign won the Grand Prix in this category. The work has been created by multiple agencies including FHV BBDO, G-Star Raw and Amsterdam-based Part Of A Bigger Plan.
Radio Grand Prix
Ogilvy Johannesberg’s campaign for Lucozade Energy Drink won the Grand Prix for its ‘Enrique Concert’, ‘Teleconference’ and ‘Kids Party’ campaign.
Enrique Concert
Kids’ Party
Teleconference
Media Grand Prix
McCann LIMA took home the Grand Prix for its ‘Happy ID’ campaign for Coca-Cola.
Mobile Grand Prix
The Mobile Grand Prix was awarded to FCB Brasil Sao Paolo for the Nivea Sun Kids’ ‘Protection Ad’.
Outdoor Grand Prix
WhyBinTBWA Melbourne bagged the Outdoor Grand Prix for ANZ Bank’s ‘ANZ GAYTM’ campaign.
Design Grand Prix
The Grand Prix went to Anti Bergen’s Bergen International Festival Campaign.
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