Camlin reveals new TVC for mechanical pencil range

Camlin has unveiled a new campaign to promote its range of 2 mm mechanical pencils. The TVC, which has been conceptualised by RK SWAMY, aims to highlight the benefits of a Camlin mechanical pencil over wooden ones. The premise of the campaign is that a Camlin mechanical pencil is like a race car while a normal, wooden pencil is a ‘khataara’ (an old, broken down car).

The film is set in a classroom, where children are taking an examination. The teacher signals that time’s almost up, and a student tells her to hold on for just a minute while he tries finishing his paper in a hurry. But to his dismay, the point of his wooden pencil gives way. His bench partner tells him to leave his old wooden pencil behind and use a Camlin 2 mm Mechanical Pencil which is almost like a race car. The former boy chucks his wooden pencil and takes the Camlin.

Credits:

Campaign Name - Racecar

Brief -To highlight the advantages of a Camlin 2mm pen pencil over a regular wooden pencil

Client - Kokuyo Camlin

Brand - Camlin 2 mm Pen Pencil

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Creative Agency -R K SWAMY BBDO, Mumbai

Agency Head - Sangeetha N, President (West) & ECD, Shailen Sohoni, COO - Mumbai

Creative Team - Gautam Pandit, Senior Partner and Senior Creative Director, Varghese Chacko, Sr. Creative Director, Sanjay Mirashi and Subhash Rao, Art Directors

Client Servicing Team - Sujit Inamdar, Hemen Patel

Production House - QED Films

Director - Chingum Chicklet (Ruchi and Mayur)