Cadbury Dairy Milk's new ad is about the simple joy of a snowfight

[caption id=“attachment_89411” align=“alignleft” width=“380”] A still from the ad[/caption]

Mondelez India Foods has recently released a new TV-led campaign for its flagship chocolate brand Cadbury Dairy Milk. Created by Ogilvy & Mather, the commercial aims to focus on the joy life’s little moments bring.

The film opens to a couple walking around in the snow. The man is walking a few steps ahead while the woman is behind him, walking leisurely as she is eating a Dairy Milk. Suddenly, she hurls a ball of snow at him for fun; the man is surprised and asks her what that was about. She stops laughing and apologizes. What follows next is a fun snowfight, with both of them trying to hurl snowballs at each other without being hit by any. The woman gets her aim right more than the man does. They fall, they run, they laugh and are completely absorbed in the moment. Finally, the man tackles her and hurls snow at her. She begs and pleads with him to stop, laughing all along. Tired, they sit up and she offers him a Dairy Milk almost as a truce. The man reaches out for it, tugs at it and is left with just the outer cover of the chocolate, while she runs off with the chocolate laughing away.

Watch the film here:

Credits

Campaign: Snowfight

Client: Mondelez India Foods

Agency: Ogilvy & Mather

National creative director: Abhijit Avasthi

Copywriters: Abhijit Avasthi, Manoj Shetty

Planning: Kawal Shoor, Ganapathy Balagopalan

Servicing: Sonali Sehgal

Production house: Curious Films

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