Real estate portal Housing.com has appointed BBH as its creative agency, following a multi-agency pitch. BBH will be in-charge of developing the brand architecture and positioning for the brand; they will also roll out engagement modules across traditional media and new age platforms.
Speaking about the win, Subhash Kamath, CEO and managing partner, BBH India said, "We are extremely excited about partnering Housing.com. They have created a unique product and service, one that will change the way people hunt for homes in this country today. Our work, too, will be very differentiated as we build this brand."
Said Rahul Yadav, CEO, Housing.com,"When the entire industry was 'Zigging', we decided to 'Zag' with a completely new approach. And who better than BBH for us as their entire philosophy revolves around this! Also, the team at BBH is just amazing and we connect with them very well."
Housing.com helps users buy, sell or rent property. This is the first time that the website has appointed a creative partner for its advertising duties.
Updated Date: Apr 10, 2014 14:59:45 IST