Bates CHI&Partners has bagged the mandate for Dalmia Cement Bharat. The win for the agency comes post a multi-agency pitch that included DDB Mudra and a local agency.
Commenting about the development, B K Singh, senior executive director, group marketing and corporate communication, "A historic launch in 2013 helped Dalmia brand to quickly establish itself as a leader in the cement industry in the North East region. We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking."
Updated Date: Jun 20, 2014 16:58:28 IST