BARC ratings release: Now a year end possibility?

Anant Rangaswami August 12, 2014 11:29:07 IST

The Broadcast Audience Research Council or BARC TV ratings system, set up by industry stakeholders, is not expected to meet its October launch deadline as initially planned. Storyboard editor Anant Rangaswami speaks to BARC's CEO Partho Dasgupta to find out what's the progress so far and when we will see usable data.

Watch the interview for all the answers...

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