Earlier this month, food giant Mondelez announced a global advertising deal with Facebook across 52 countries including India, aimed at digitising its approach to advertising.
[caption id=“attachment_80878” align=“alignleft” width=“380”] Mondelez to borrow key insights from Indian digital media to share with global markets, says Bough.[/caption]
In India, Mondelez spends around 10-12% of its marketing budgets on digital. According to Bonin Bough, Global Media and Consumer Engagement Vice President of the chocolate and biscuits maker, Mondelez International will borrow key insights on digital media from India to replicate in global markets.