B Bonin Bough: 'The Future Is Mobility'
Earlier this month, food giant Mondelez announced a global advertising deal with Facebook across 52 countries including India, aimed at digitising its approach to advertising. [caption id=“attachment_80878” align=“alignleft” width=“380”] Mondelez to borrow key insights from Indian digital media to share with global markets, says Bough.[/caption] In India, Mondelez spends around 10-12% of its marketing budgets on digital. According to Bonin Bough, Global Media and Consumer Engagement Vice President of the chocolate and biscuits maker, Mondelez International will borrow key insights on digital media from India to replicate in global markets.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
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