DDB Mudra’s chief operating officer and Mudra Max’s CEO, Pratap Bose, has moved on from the agency. Bose’s stint with the Mudra Group lasted for six years, before which he was with Ogilvy for 15.
[caption id=“attachment_81499” align=“alignleft” width=“380”] Bose is yet undecided about his next move.[/caption]
Speaking to Firstbiz about the development, Bose said, “It has been six wonderful years at the Mudra Group. I have built equity and a certain perception around DDB Mudra and Mudra Advertising as a whole, in my stint; I have thoroughly enjoyed myself, too.”
Bose also looks back at his time in Mudra fondly. “I had joined this agency to make a difference, and looking back, I have spent all my efforts to make this place one that buzzes with activity, wins a lot of awards and is overall a great place to be in. We have won more than 500 awards across the board, during my time here. In a nutshell, I would say it was a complete rollercoaster ride, and a challenging one at that. But it is time to move on and begin my third innings!”
What are these third innings? When asked, Bose says that he is still undecided about what his next move is going to be.
He comments, “I have all my options option. At this point, I still don’t know whether I will begin my own agency or be an equity partner at another. I am even considering some of the offers I have. I am not discounting anything, but I haven’t decided anything either. Right now, I’m taking a month off to unwind, which is when I will figure out.”