Born to track news, build influencer lists, tech PR start-up Wizikey gets Nasscom 10K boost

Bengaluru: Wizikey, a technology PR start-up, today rolled out its Reputation engineering platform, in association with Nasscom 10,000 Startups, an initiative to scale up the start-up ecosystem in India. [caption id=“attachment_1612537” align=“alignleft” width=“380”] Thinkstock[/caption] The company headquartered in Gurgaon is founded by sisters  Aditi Bhargava, alumnus from IIT Kharagpur and ISB and SRCC and Aakriti Bhargava, MICA alumna. “Public relations is a start-up’s delight. In my first stint as an entrepreneur, I struggled with it. When I deep dived into the problem, I saw a potential to disrupt it with technology,” Wizikey co-founder and CEO Aditi Bhargava said. The platform already features publications of India, Singapore, the US and the UAE. “While the current platform addresses a company’s PR needs, the real potential lies in networks,” Bhargava said. Built on new-age technologies, the platform enables users to track news in less than five seconds, compare and analyse with competition in less than 30 seconds and build influencer lists in less than 30 minutes, on a curated database of more than 100 news publications. Wizikey already has over 100 registered users and 20 start-ups reaping benefits from the platform, Bhargava said. “In its current avatar, it’s a free platform where any user can register, log in, create a track and kickstart. The platform has crawled a million news items and collected information on more than 12,000 influencers,” Bhargava added. Nasscom 10,000 Startups vice-president Rajat Tandon said, “In our endeavour to build a start-up economy, we are encouraging formidable partners to join us, and aid in first steps to growth. Our partnership with Wizikey is to assist start-ups in building a robust PR plan.” In partnership with Nasscom 10K, the company would extend the product to all start-ups that get short-listed for the Nasscom 10K programme and do workshops at Startup Warehouses cross the country, Tandon said. On the launch, Ritesh Agarwal, CEO of OYO Rooms said, “… Wizikey is a new frontier in PR, which not only helps us quantify, but identify and build relationships that matter. We have used Wizikey to broaden our PR effort with a focused outreach.” “Wizikey is an endeavour to transform PR, with valuable insights, and metrics to measure impact. Fast and clutter free, the platform is time efficient and has an intuitive approach,” Akriti said. PTI