 "Yahoo! India Consolidates Field Sales Function")
Yahoo! India has successfully launched several platforms for customers/advertisers in India this year. Key initiatives announced by Yahoo! India Search Marketing have benefited many Internet advertisers. The Internet company is now further stepping up its efforts to better realign with its customers/ advertisers by renewing its go-to-market strategy across verticals. In order to serve the inter-related needs of users and advertisers, Yahoo! India is consolidating its entire field sales organisation under Debadutta Upadhyaya. This realignment is aimed to propel the company towards becoming the ‘must-buy’ partner of choice for Indian advertisers.
Under this change, Yahoo! India’s market development and sales efforts will be aligned to industry verticals, thereby enabling the company to deliver effective, industry-specific marketing solutions leveraging Yahoo!’s consumer insights and ad platforms.
Prior to this consolidation, Upadhyaya was driving sales for Yahoo! India for brand and multi-objective accounts. She has experience of over a decade in various sales function roles across some of the most respected brands in India. She has been with Yahoo! India since 2004 when she joined as an Account Manager to handle key accounts from the western region.
According to Pearl Uppal, director, Ad Sales, Yahoo! India, “We are committed to moving forward with a sense of energy and purpose in the Indian market. We have a tremendous opportunity ahead of us. This announcement brings us a step closer to providing a streamlined field sales experience to our customers/ advertisers.”