 "Tagit Intros Mobile Box Office")
Tagit, a Singapore based mobile commerce company, with its development base in India, announced that mobile phone users in India will now be able to book movie tickets in all cinema halls owned by AdLabs, using a solution called Mobile Box Office which enables users to book tickets, make payment and select seats using their mobile phones.
To book seats, users need to send an SMS to a predetermined number, download an application which guides through the whole process, right up to blocking the seats. The system runs on GPRS, giving users a seamless way of navigating content which is being dynamically updated in real time from Adlab’s website. The confirmation of the booking is sent directly to the user’s phone in text form.
“With the largest film industry and the largest number of mobile users, India is the ideal place to roll-out this solution,” says Shankar Narayanan, co-founder and president of Tagit. “The mobile phone is probably the one product that has successfully bridged the digital divide and solutions like ours, help the mobile users benefit from internet services, which were till now the preserve of only PC users”. Elaborating, he mentioned that the service has found ready acceptance among cinemagoers of another major cinema chain which has introduced the service. “Our solution enjoys over 55% market share in the burgeoning mobile e-ticketing market”, he added.
Adlabs Cinemas will make this service available across its 110 screens spread across 26 cities. “At Adlabs, we believe in innovation and customer convenience. The Mobile Box Office solution from Tagit empowers our customers and saves them time, effort and money, thus adding to the quality of the cinema-going experience. The response in the first week of its launch has been extremely encouraging”, says Tushar Dhingra, COO, Adlabs Cinemas.