Sybase Unveils MMS 365

Sybase 365, a subsidiary of Sybase, involved in messaging interoperability and mobile content delivery announced a new multimedia content delivery gateway-MMS 365. It sends and receives MMS from multiple sources enabling content providers, marketers, and media companies to deliver MMS content directly to consumers’ handsets, globally, with a single connection.

“MMS is, and will continue to be, the most viable method for delivering rich media,” said Marty Beard, President of Sybase 365. “Mobile campaigns are becoming an increasingly important part of companies’ communication and advertising strategies, and multimedia messages are exceptionally effective because of their ability to engage the recipient in interactive campaigns.”

MMS 365 runs on the Sybase 365 operator-grade network, ensuring successful delivery of complex content, management of high traffic volumes, and seamless delivery to consumers’ handsets via its connections to more than 700 global operators.

One connection to MMS 365 provides direct content delivery to millions of subscribers, eliminating the need for content providers to manage separate, time-consuming negotiations and connections to individual operators.

It also supports all popular types of rich content including photos, graphics, audio, video, alerts, allowing content providers to use the most effective method to communicate a campaign to subscribers.