 "Spiceworks, Springboard Research Ally To Investigate SME Technology Trends In Emerging Markets")
Springboard Research and Spiceworks, a provider of a social IT management application connecting the world’s IT pros and top technology companies, have announced a strategic partnership to investigate technology adoption, purchasing and staffing trends among small and medium enterprises (SMEs) operating in Asia and other emerging markets. The joint research will be conducted by Springboard Research and the Spiceworks Voice of IT market research program.
The Spiceworks Voice of IT market research program publishes technology trend data collected from conversations, surveys, and technology usage of SME technology professionals, who use the free Spiceworks IT Desktop.
“Spiceworks has developed an amazing global community that provides critical market data for any technology vendor focusing on the SME industry,” said Dane Anderson, CEO & EVP of Research for Springboard Research. “This partnership is another example of Springboard’s focus on bringing innovative methodologies to our industry in order to help our clients lead their markets through richer market insights,” added Anderson.
Springboard Research has acquired a reputation in the IT Market Research industry for its knowledge of how emerging markets are adopting technology. With the ability to leverage research conducted by the Spiceworks Voice of IT market research program, Springboard can now provide even more in-depth perspectives of the SME market as well as providing value-added research services.
“With the help of Springboard, we’re bringing companies better insight into technology trends happening in the exciting and fast growing markets of Asia, the Middle East & Africa, and other emerging regions,” said Jay Hallberg, Co-Founder and Vice President of Marketing for Spiceworks. “Springboard’s knowledge of these markets together with our in-depth SME research capabilities will help technology vendors take their understanding of these critical, yet often under-researched markets, to a new level,” added Hallberg.