HP Accelerates Colour Adoption Among SMBs

Hewlett-Packard India, one of the leading players in the imaging and printing space, has announced its new range of colour laser printers – HP Color LaserJet CP 1215 and CP 1515n that are designed to make colour adoption among SMBs more attractive than before.

Priced at Rs 17,299 and Rs 21,699 respectively, the HP Color LaserJet CP 1215 and CP 1515n printers ensure per print page cost-parity for black and white prints as on HP monochrome LaserJets while also improving the quality of colour experience in office with new HP colour innovations.

“The CP 1215 and CP 1515n printers are designed to remove one of the key barriers to colour adoption among SMBs by reducing the cost of printing black and white documents to the same level as that on an HP monochrome LaserJet. At the same time these new printers will also extend the quality and experience of colour in the office with new innovations like HP’s ColorSphere toner, and in-line printing technology that reduces paper jams,” said Rohit Khanna – country category manager, Color LaserJets, Imaging and Printing Group, Hewlett-Packard India Sales.

HP has designed these printers keeping in mind business houses in sectors like hospitality, designing, media, garments and apparels, exporters and importers, creative agencies et al, offering customers the cost-parity as well as the colour-advantage for short-run prints, including creating marketing collaterals.

To enable SMBs to maximise the benefits of colour printing, the CP 1515n comes with a complimentary HP In-House Marketing (IHM) Starter Kit – a comprehensive marketing design package of free tools, templates, resources and materials worth Rs 15,000.