Shoppers Stop Selects SAS BI For Reporting, Analytics

SAS has announced that Shoppers Stop Limited is using SAS Business Intelligence solutions.

hidden April 20, 2010 12:14:22 IST
Shoppers Stop Selects SAS BI For Reporting, Analytics

SAS has announced that Shoppers Stop Limited is using SAS Business Intelligence solutions to create a single version of data within a flexible reporting platform.

SAS Business Intelligence is helping Shoppers Stop Limited craft focused campaigns and offer incentives to its high-value customers, study the demographics of target markets and position appropriate merchandise in its retail stores. The solution offering helps Shoppers Stop in the areas of:

  • Buying and
  • Loyalty Study
  • Distribution and Logistics analysis
  • Operations
  • Loss prevention
  • Finance

Arun Gupta, Customer Care Associate & Group Chief Technology Officer, Shoppers Stop said, "As a leader in organised retail in India, we have always been at the forefront of technology usage. With the competitive landscape getting tougher, we recognised the need to leverage our rich transactional data. After carefully examining the market, we chose SAS to drive our quest for generating insights. The journey thus far has been gratifying with SAS providing the requisite expertise towards moving data to information and insights. As we deploy the data warehouse across our other business units, we believe that the potential to harness insights is immense with the technology stack deployed."

Sudipta K. Sen, Regional Director South-East Asia, CEO & MD SAS India said, "Our retail solutions are particularly helpful in enhancing operational efficiencies and monitor key operational parameters at retail outlets. Our partnership with one of India’s largest retail house helps the management & decision makers keep a track on multiple stores’ performance and make fact-based decisions. This deployment establishes our commitment to help the organisation as a partner in addressing the challenges and thus making an impact on overall business."

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