Seventynine Launches Analytics Service

Seventynine, the mobile ad network has announced the launch of its analytics service. Seventynine’s analytics currently available on Android and HTML5 is a one-stop shop for business insights that will help track and analyse consumer behaviour.

The analytics service provides in-depth engagement analysis that gives marketers detailed information on consumer engagement with their application. It features a real-time dashboard, device analytics with the largest device database in AsiaPac, AJAX-powered widgetised user interface, multiple file export options and supplements support with redundancy and backup of customer data. Seventynine will soon be announcing analytics for iPhone, iPad, Blackberry and Windows Phone.

Abhijeet Kunder, Head - Products, Seventynine, said, “Seventynine analytics will not only empower the app developers to track traffic, interest and consumption of their application across metrics such as geography, demographics, devices and brands but would also enable access to business insights such as M-commerce tracking, sales conversion tracking and predictive analytics. We are a data driven business, consistently striving to help businesses analyse data better to foster profitability. Our soon to launch, Predictive Analytics engine analyses data to identify trends, patterns and relationships that exist within data to preempt and foresee significant insights into mobile businesses.”

Seventynine app analytics service thrives on extensive access to data and data analysis. The service also houses a robust and innovative Install-tracking instrument for Android Apps hosted on the Google Play Store. This feature allows campaign optimisers to measure performance from various publishers, affiliates and networks right from their dashboard, thereby driving organic growth.

“In addition to analytics, Seventynine’s Ad Platform brings unrivaled optimisation features and engaging ad formats to power advertiser campaigns. It is a compelling tool for businesses to push for maximum yield. The aim has always been to provide formidable targeting constructs that furnish high flexibility, yet at the same time facilitate objective-driven campaign management functionality for campaign directors.” added Mustali Kachwala, Head-Technology, Seventynine.