SAP Fortifies Cloud Strategy For India

As part of its global cloud strategy, SAP India, a subsidiary of SAP AG, has announced a roadmap to strengthen its cloud business in India. The new cloud strategy came into place after the acquisition of SuccessFactors a pioneer in the cloud and a clear leader in the human capital management (HCM) space and extends SAP’s services beyond small- and mid-sized enterprises to also include large enterprises. The cloud solutions will focus on four most important assets a company has to manage - people, money, customers and suppliers. The cloud solutions will also be integrated with innovations around mobility, analytics and collaborative services.

“We see a huge potential for the cloud computing technology. And we are committed to create a whole new cloud experience that would enable Indian businesses run better,” said Neeraj Athalye, Head Cloud Business, SAP India. “Our solutions are cost-effective, easy to deploy, and manage – and deliver rapid time-to-value. The major differentiator for SAP is that we offer unparalleled ability to our customers to integrate and take advantage of all their compute resources into cloud to suit their business needs.” he added.

SAP is an undisputed market leader globally in the cloud space with over 17 million users and 5,000 customers in more than 168 countries and in 35 languages. SAP India also enjoys a sizable cloud market share and is witnessing greater traction across various verticals.

Customers across different verticals have embraced SAP’s cloud solution to benefit hugely from its innovative approach that offers consumer-like user experience, real-time data analysis, secure IT environments, flexible infrastructure (PaaS, SaaS or hybrid environment) and lesser capital expenditure.

While the integrated suite of SAP Business ByDesign and Business One OnDemand solutions will continue to address the small and medium enterprises, the large enterprises will be served by a portfolio of line-of-business solutions as part of the new strategy.

SAP also aims to take the cloud market beyond software-as-a-service (SaaS) and platform-as-a-service (PaaS), targeting new areas such as collaboration (including both people-centric applications and business network solutions, information and mobile services), information services (including business intelligence in the cloud and data services) and mobile services (especially mobile device management in the cloud).