Samsung Unveils Smartphone Platform "bada"

Samsung Electronics Co. Ltd., today launched its new smartphone platform “bada” in India.

J S Shin , President& CEO , Samsung South West Asia commented , “Consumers no longer see mobile phones as devices for voice communications. Instead, they relate to their mobiles as communication hubs – as personal gateways to communicate with friends, family and the world at large .This is the era of Smart phones and in the new Smartphone era, we are committed to making Smartphones available for everyone. Samsung ‘bada’, our new mobile platform is the key driver of our global smartphone strategy. I see the launch of Samsung bada as a powerful opportunity for developers all over the world, especially the vibrant Indian developer community renowned the world over, to get their applications onto an unprecedented number of Samsung devices worldwide.”

Samsung bada possesses the following key characteristics:

• User-interactive
• Service-oriented
• Open and configurable