 "Salesforce.com Unveils New Radian6 Social Marketing Cloud")
Salesforce.com has unveiled the Radian6 Social Marketing Cloud that extends the social enterprise to marketing with new features in social monitoring, insights, engagement, workflow and websites. This will let companies turn millions of social conversations about their products, brand and industry into dynamic engagements that strengthen customer relationships.
“Social media is the single biggest change in marketing in the last decade. Social enterprises recognise that social media provides real-time opportunities to delight customers and prospects. The Radian6 Social Marketing Cloud will enable every company to be at the forefront of this exciting industry shift,” said Marcel LeBrun, SVP and GM for Salesforce Radian6.
There are millions of Facebook updates, tweets, and billions of YouTube views every day. These social media conversations are about companies’ brands, products, and industries and it’s virtually impossible for companies to scale to monitor and engage effectively. The Radian6 Social Marketing Cloud will help social enterprises transform the massive volume of social media conversations into meaningful engagements.
The Radian6 Social Marketing Cloud allows marketers to adapt to the new world of social marketing through these five key pillars:
Social Monitoring: Radian6’s technology enables companies to monitor on a social scale by capturing 150 million sources of social media conversations across the web including Facebook, Twitter, YouTube, LinkedIn, blogs, online communities and more. Also, Radian6 now supports a total of 17 languages, with the addition of Turkish and Polish.
Social Insights: The massive volume of social media conversations generated by consumers can be overwhelming to an organisation, but overlooking a tweet from a prospective customer could result in loss of sales. New Radian6 Social Insights provide intelligent dashboards and sophisticated analytics to filter through the noise, identify relevant conversations and perform marketing campaign analysis. Now including third-party providers such as Klout, OpenAmplify and OpenCalais, Social Insights provides an additional level of information like demographics, influence, geolocation, sentiment and topic categorisation to conversations. This level of intelligence allows marketers to understand the impact of a campaign and have the flexibility to respond to customer sentiment and reaction in real-time.
Social Engagement: The Radian6 Social Engagement Console now enables companies to engage with customers directly where the conversation is taking place, whether on Twitter, Facebook or other social channels. The Social Engagement Console also brings in third-party data to provide a comprehensive view of social conversations. New add-ons include the ability to see Trending Topics from Twitter, Bit.ly statistics to determine the reach of shared links and more. In addition, Radian6 is now natively integrated with Salesforce, across the full suite of Salesforce apps and platform.
Social Workflow: With the launch of Radian6 Social Hub companies will be able to organise massive amounts of social media conversations by applying sophisticated analysis and rules. These action streams can automatically route relevant social content for quick engagement and response. In addition, Social Hub now populates social customer profiles, helping marketers create relevant campaigns based on what the consumer likes.
Social Websites: Siteforce empowers marketing organisations to move at the speed of social and quickly and easily build socially rich websites to engage with customers and prospects. Using a powerful drag and drop studio, marketers can build, edit and publish pixel perfect websites, without any help from IT. Siteforce uses a powerful and flexible content management system, allowing companies to better engage with customers and prospects by adding social features like Twitter streams, Facebook likes and more.
Salesforce Radian6 is generally available today for customers, starting at $600 USD per deployment, per month. Radian6 Social Hub is available today in a limited release and is currently scheduled to be generally available in early 2012. Pricing for the Social Hub will start at $1,200 USD per deployment, per month. Radian6 Social Insights is currently scheduled to be generally available in December 2011 and the API is generally available today. The Social Insights partner solutions are priced individually, starting at $60 USD per month and the API starts at $5,000 USD per deployment, per year. Siteforce is generally available today. Siteforce charges per site and per website developer user. Through the end of 2011, companies will be able to get started with one site, two contributor users and two publisher users for $9,900 USD per year. Siteforce can be purchased stand-alone or added to existing salesforce.com installations.