S Tel Deploys Microsoft CRM Solution

S Tel, a new entrant in the Indian GSM mobile space, has deployed Microsoft Dynamics CRM solution to streamline its customer relationship management (CRM) and provide a seamless experience to its customers.

S Tel, a joint venture between Siva Group (formerly Sterling Infotech Group) and BMIC, a subsidiary of Bahrain Telecommunications Company (Batelco), is looking at launching its services by year end in the largely unaddressed category C circle markets of Orissa, Bihar, Himachal Pradesh, North East, Assam and J&K. Deployment of this solution is expected to optimise customer service delivery through efficient management of day-to-day customer service and self-care operations for S Tel.

Shamik Das, CEO, S Tel, said, “Tariffs are already competitive in the Indian marketplace. Therefore, quality of customer service is being seen as the real differentiator. We decided to go in for Microsoft’s CRM tool so that we can place customers at the centre of our business. This software will enable us to build distributor, retailer and customer relationships as well as drive down costs and execute operations smoothly. Moreover, given the solution’s quick implementation time, we expect to deliver a superior customer experience right from the launch of our services.”