Research In Motion (RIM) has announced the launch of the next generation BlackBerry Curve smartphone in India. The slim, stylish and beautiful BlackBerry Curve 9360 smartphone is ergonomically designed with a comfortable and easy to use keyboard for fast, accurate typing, and an intuitive optical trackpad for easy, one-handed use. GPS and Wi-Fi support are included, as well as a 5MP camera with flash and video recording so that memories can be captured and instantly shared on social networks. The microSD/SDHC slot supports up to 32 GB memory cards for additional media storage.
In addition to supporting the new BlackBerry 7 operating system, the new BlackBerry Curve 9360 smartphone features a range of powerful hardware enhancements including an upgraded processor, display and memory. It also comes with built-in support for NFC (Near Field Communications), a new technology that is enabling many exciting capabilities, including the ability to pair with NFC-enabled accessories or read SmartPoster tags with a simple tap of the smartphone.
“The BlackBerry Curve series has been extremely popular in India and we are excited to launch the all new BlackBerry Curve 9360. This next generation BlackBerry Curve features a stunning new design along with a significant performance upgrade and an unmatched mobile social experience. It provides an ideal upgrade path for our existing Curve customers as well as the millions of feature phone users in the Indian market,” said Frenny Bawa - Managing Director, India at Research In Motion.
The BlackBerry 7 OS introduces a next generation BlackBerry browser which combines the dramatically improved performance of the advanced WebKit browser engine with the hardware enhancements in the new BlackBerry Curve 9360 to deliver a significantly faster, more fluid web browsing experience.
Additional enhancements to this next generation BlackBerry browser have also enabled smoother navigation and optimised HTML5 performance for incredible gaming and video experiences.
BlackBerry 7 also includes a number of other pre-loaded applications and integrated functionality for increased productivity and collaboration right out of the box. The Premium version of Documents To Go is included free of charge, offering users powerful document editing features as well as a native PDF document viewer. BlackBerry Protect is also pre-loaded, offering customers the peace of mind that personal data can be backed up and secured in the cloud. With BlackBerry Protect, users can locate their misplaced BlackBerry smartphone using GPS or remotely turn up the ringer for an audible notification if their handset is close-by.
BlackBerry Balance (announced May 2, 2011) is integrated in BlackBerry 7, allowing users to enjoy the full BlackBerry smartphone experience for both work and personal purposes without compromising the IT department’s need for advanced security and IT controls. The popular universal search capability has also been enhanced with support for voice-activated search, so users can now simply speak to begin searching their device and the web for information.
The next generation BlackBerry Curve 9360 smartphone delivers the world’s best mobile communications and social experiences with a highly refined and integrated suite of phone, email, messaging and social apps to keep users connected and productive throughout the day. The latest release of BBM (BlackBerry Messenger) is pre-loaded and now extends the real time BBM experience to a range of other apps, such as Foursquare, allowing users to easily interact with each other from within the ‘BBM connected’ app.
The updated Social Feeds (2.0) app has been extended to capture updates from media, podcasts, and favourites all in one consolidated view. The new Facebook for BlackBerry smartphones (2.0) app introduces features like Facebook chat and BBM integration that makes it easier for users to connect with their Facebook friends in real time utilising push notifications. Twitter for BlackBerry smartphones also delivers a deeply integrated experience including use of real time push notifications and Social Feeds integration.