RIM Expands Retail Distribution In Partnership With Redington India

Research In Motion (RIM) has announced a collaboration with Redington India to establish national retail distribution channels for BlackBerry smartphones. This strategic business initiative will help RIM more effectively tap the fast growing mobile communications market in India.

As part of the retail distribution agreement with Redington India, BlackBerry smartphones and service plans from supported carriers will initially be available in retail and modern trade outlets across nine cities: Mumbai, Delhi, NCR, Hyderabad, Chennai, Bangalore, Kolkata, Pune and Ahmedabad. Redington intends to expand the retail footprint in a phased manner and will offer a wide range of BlackBerry smartphones beginning with the BlackBerry Pearl series, the BlackBerry Curve series and the BlackBerry Bold smartphone.

Rajesh Khetarpal, head-Digital Lifestyle and Telecom SBU, Redington India, said, “Redington has always believed in forging relationships that deliver value to end customers. Through this collaboration, Research In Motion will leverage our services and pan-India reach to increase the availability of BlackBerry smartphones across the country.”

Frenny Bawa, vice president, India, Research In Motion said, “This is an exciting phase of growth for Research In Motion and its partners in India and we are delighted to be working with Redington. This collaboration with Redington, together with our strong carrier partnerships will further strengthen our market position and presence in India.”