 "Reliance Animation Upgrades Campus, DC Network With Brocade Infra")
Reliance Animation, known as a technologically superior digital animation script-to-screen content creator, has recently upgraded its campus and datacentre network with new switching infrastructure from Brocade. According to Ashish Kulkarni, Executive Producer of the film and CEO, Reliance Animation, “Network performance and stability plays a crucial role in production of complex digital content. Brocade switches with their key advantage of being supremely efficient in redundancy and availability was a natural choice for the studio on its way to creating the most appreciated digitally animated content. Being the first and foremost studio in end-to-end IP creation, the technology selected was the best and network backend infrastructure was engineered to integrate all the elements seamlessly.”
According to K. P. Unnikrishnan, APAC Marketing Director for Brocade Communications, “The primary challenge while designing the IT infrastructure at Reliance Animation was to have a high performance and reliable network and datacentre infrastructure. The “Network” being the arterial nervous system of the studio consisting of 500+ artists working on high quality digital content in a 24/7 operation needed to be designed in way such that reliability could be taken for granted.”
While designing the solution, Brocade’s only goal was to fit in a right networking core which would handle enormous amount of data traffic (voice and video) without dropping a single packet that could cause delay or disruption in the customised pipeline which was being deployed. Reliance Animation’s IT crew rigorously tested multiple technologies in the networking forefront in the likes of Brocade and other competing vendors. Brocade’s BigIron RX backbone and FastIron Series Layer 2/3 switches were deployed. Brocade provided double the 10GbE and 1GbE ports in a single shelf system compared to competing offerings. The BigIron RX Series of Layer 2/3 Ethernet backbone switches is one of the most powerful Ethernet switch families in the industry. It incorporates the latest advances in switch architecture, system resilience, quality of service (QoS) and switch security in a family of modular chassis, setting industry benchmarks for price performance, scalability and total cost of ownership (TCO).
“Brocade BigIron was a meticulously made decision because of the unifying strength of fibre and Ethernet technologies. With Brocade’s high performance Ethernet switching portfolio for data centers this decision proved profitable in terms of performance delivery, reliability and with scalable architecture, which provided strategic gain,” added Ashish Kulkarni.