Rashi Peripherals appointed as key distributor in India by Western Digital

In order to cater to its network of channel partners across the country Western Digital Corporation, the storage solutions provider, announced the appointment of Rashi Peripherals as its authorised national distributor in India. Rashi Peripherals will now distribute WD’s full range of products. Speaking on the occasion, Khwaja Saifuddin, Senior Sales Director - South Asia, Middle East and Africa, Western Digital reiterated, “We are committed to further extend and boost our channel network and consolidate our presence in the country. To ensure optimal coverage of the market across geographies, industry segments and vertical markets, we have appointed Rashi Peripherals as our distribution partner. Given their domain expertise, after sales support and extensive reach we are confident that it will not only strengthen our presence but also add value to our customers.” Commenting on the announcement, Rajesh Goenka, Vice President – Sales and Marketing, said “Partnering with global leaders in digital storage, Western Digital is an excellent opportunity for us to increase our product offerings and strengthen the distributor network across the country. Since inception, our company has developed expertise in selling and servicing components in India. We at Rashi Peripherals have focused approach, strongest network & wider reach to cover major cities in India.” Western Digital has its distributors’ branch offices across 58 locations in India. Further, the company shared in a statement that it has over 100 drop points and WD Express service touch points.