Ramco Systems named 'Top Social Selling Company' in Asia by LinkedIn

Ramco Systems has announced that it has bagged the Top Social Selling Company Award in Asia from LinkedIn, the professional network with more than 414 million members globally. The award was received by Harsh Vardhan G, Chief Marketing & Ecosystem Officer, Ramco Systems, at an event organised by LinkedIn in Singapore. LinkedIn recognises companies and their employees across geographies for their outstanding digital presence annually. Ramco was presented with the award for consistency in social selling leveraging LinkedIn platform focusing on four core pillars: establishing professional brand; finding the right people; engaging with insights; building relationships. The company also shared that it obtained the highest organisational score under the Social Selling Index (SSI). “In this era of digital disruption, businesses are forever changing. As new technology disrupts the status quo, conventional business models and sales methodologies are turning obsolete and social selling is witnessing unprecedented traction. Riding this disruption wave, Ramco Systems has metamorphosed passé sales methods, to incorporate persistent relationship building with potential clientele, through LinkedIn,” says the company in a statement. Krishna Zulkarnain, Head of Marketing, of LinkedIn Sales Solution in Asia Pacific, said, “We congratulate Ramco on being recognised as the Top Social Selling Company of 2015 in Asia. Ramco and its employees have fully adopted and utilised LinkedIn for sales effectiveness. They have been leading the curve in social selling by bringing innovation in its sales and marketing efforts.” Harsh Vardhan, Chief Marketing and Ecosystem Officer, Ramco Systems said, “Our strategy to increase marketing spend on digital initiatives has paid off. From cold-calling to moving towards relationship and engagement marketing, we have undergone a successful transformation. The outcome of our efforts are an ever expanding clientele and global recognition such as these. Ramco’s innovative sales and marketing initiatives are paving way for the company to expand horizons and venture into newer markets.” The company shared that LinkedIn Sales Navigator has been significantly instrumental to identify, target and nurture long-term relationships with business prospects and in turn drive footfalls. Ramco Systems adds that a significant portion of the company’s revenue has been invested in improving marketing efforts, with substantial focus on enhancing digital presence, and targeting.