PayMate Targets Retail
PayMate India, M-commerce solutions company, announced that it is targeting the off-line merchant sign-ups, which include large chains to stand-alone establishments in any form of retail.
PayMate said in a statement that SMS has been the driving platform for online and remote payments and now the company has introduced a voice based module targeting unique requirements of the retail industry. Future Bazaar, CRS Health, Gold Cabs and Planet M, will be implementing this solution.
Speaking about the company's growth plans in 2007, Ajay Adiseshann, founder and MD, PayMate, said, "We have achieved significant success in the online space and we now have the opportunity and challenge to make PayMate available on the shop floor as well. There is no doubt a genuine user benefit of added convenience and security that PayMate offers so we hope to implement our solution at an equally rapid pace in the off-line category as well."
PayMate will offer its merchants options of several transaction interfaces depending upon the facilities available at the point of sale. These include an internet browser, any mobile handset, any landline phone or a PayMate EDC machine. Irrespective of interface the merchant will have real-time access to the transaction log and reports at any given time.
In addition to implementing PayMate online, Future Bazaar will also use PayMate to facilitate a 'SMS-to-buy' platform wherein all the customers have to do is send an SMS to buy a product instead of walking into a store or logging onto the website.
Gold Cabs that has recently launched their international calibre 'Dial-a-Cab' service in Mumbai will now allow passengers to pay for their tariffs via PayMate.
PayMate is currently being offered to Citibank bank credit card holders and banking customers and will roll out services with other leading banks shortly. It will shortly be available on several leading websites including travel and hospitality, consumer products, matrimony, jobs, apparels, astrology, gifts, NGO's etc., a PayMate statement said.
The company is also in the process of tying up with several off-line merchants such as Telco, insurance companies, cable and broadband services, tele-shopping etc. to reach out to the mass market there.
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