Oracle Unveils Oracle Social Relationship Management Suite

During his keynote presentation, Oracle CEO Larry Ellison announced the Oracle Social Relationship Management (SRM) Suite.

Oracle Social Relationship Management Suite is an integrated enterprise service that enables companies to listen, engage, create, market, and analyse interactions across multiple social platforms in real-time providing a holistic view of the consumer.

Oracle Social Relationship Management Suite is integrated with Oracle’s enterprise applications, including Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce, and Oracle Enterprise Resource Planning (ERP), allowing organisations to use social to transform their corporate business processes and systems.

Additionally, Oracle Social Relationship Management Suite is integrated with Oracle Platform Services, including Oracle Java Cloud Service and Oracle Database Cloud Service, enabling marketing teams to integrate social with their custom Web pages, landing pages and marketing tools.

Providing a holistic view of consumer interactions, Oracle Social Relationship Management Suite includes:
Oracle Social Network (OSN): Provides a secure collaboration platform that supports real-time collaboration and networking for users inside and outside the organisation.

Oracle Social Marketing: Enables marketers to centrally create, publish, moderate, manage, measure and report across multiple social campaigns and platforms. It also helps marketers publish social content, engage fans and customise their brand’s look and feel.

Oracle Social Engagement & Monitoring Cloud Service: Enables organisations to analyse social media interactions while also empowering customer service and sales teams to effectively engage with customers and prospects. It gives organisations the tools they need to understand customers and take the appropriate actions by monitoring, listening, learning, and responding to signals and trends across the social web.

Oracle Social Sites: provides brands and agencies a powerful and rich editing experience that end users can leverage to dynamically develop and launch social sites.

Oracle Data and Insights. A service that caters to a growing enterprise need for externally information by providing information, directory and insights about common business entities.

“By fundamentally changing the way organisations connect with their different stakeholders, social is changing the rules of business,” said Thomas Kurian, Executive Vice President, Oracle Product Development. “With the Oracle Social Relationship Management Suite we are empowering our customers to embrace this change by integrating the tools required to listen, engage, create, market and analyse social interactions into existing applications and services.”