Oracle Announces CRM On Demand Release 18

Oracle introduces Oracle CRM On Demand Release 18, designed to drive revenue and reduce costs.
New capabilities include delivering qualified leads at lower cost, enabling better business planning regardless of market conditions, enterprise-grade cloud security, network and access control and a new “Insurance On Demand” solution.

Release 18 delivers enhanced quality with progressive profiling and advanced data integration, allowing companies to target potential customers with more relevant messages using adaptive campaigns, and to increase conversion rates.

Enterprise-grade cloud security helps ensure that critical data is safe and secure in the cloud, providing enterprise-grade data encryption, virtual private network connections and access control auditing, protecting customer interactions in the cloud while adhering to data compliance standards.

Oracle CRM On Demand Insurance Edition delivers the only complete, on-demand Broker/Producer Channel Management solution for insurance companies, designed to maximise producer revenue at a lowest possible cost through better producer planning, integrated marketing management and comprehensive channel analytics.

“With the second major release of Oracle CRM On Demand in less than six months Oracle continues to lead the industry by listening and responding to customer needs and then rapidly innovating to deliver the value,” said Anthony Lye, Senior Vice President, Oracle CRM. “Oracle CRM On Demand Release 18 introduces superior integration for marketing and sales, new insight for business planning and enterprise-level cloud security. Oracle CRM On Demand continues to set the bar for industry as the best way for organisations to achieve maximum CRM success in the most economical way.”