 "New Autonomy Interwoven Solns To Make e-Commerce Effective")
Autonomy Corporation, a provider of infrastructure software for the enterprise, has announced two new modules designed to help businesses deliver the right content to the right customer, every time, resulting in increased customer satisfaction and sales. The Autonomy Interwoven Merchandising and Recommendation module distils meaning from product catalogues to match the best product to site visitors. The Autonomy Interwoven Directed Navigation module leverages implicit profiling to help customers find what they are looking for more quickly. Based on Autonomy Interwoven’s Meaning Based Marketing approach, these solutions free marketers from the need to manually tag every piece of content by providing a conceptual and human understanding of product data and customers and how they intersect.
Autonomy Interwoven Merchandising and Recommendation Brings Meaning to Rigid Product Catalogs to Increase Conversion Rates and Average Order Value
The Autonomy Interwoven Merchandising and Recommendation module brings meaning and understanding to each piece of content in product catalogs and links to Interwoven’s Web content management solutions to deliver the most compelling product or offer to each site visitor. The module includes the following technologies and capabilities:
- Intelligent connectors that automatically ingest and extract meaning from product catalogs and PIM systems
- Automatic taxonomy generation to intelligently categorise product content
- A recommendation engine that automatically matches the right products with customers in real time
- Web content management capabilities for dynamic content delivery
- Deep analytics to discover why consumers purchase certain products, and to discover emerging trends and new business opportunities
- Language neutral understanding of content, products, and customer interactions
Autonomy Interwoven Directed Navigation Builds Implicit Customer Profiles to Match the Right Content to the Right Customer, Reducing Abandonment Rates and Driving Sales
The Autonomy Interwoven Directed Navigation module automatically builds an implicit customer profile to deliver a more relevant and engaging customer experience, based on historical and real-time customer behaviour. The module simplifies the shopping experience, guiding the customer to exactly the content they are looking for, more quickly. The module includes the following technologies and capabilities:
- Implicit profiling capabilities that dynamically form an understanding of customers as they engage with a business
- Automatic query guidance for organising product information by concepts, guiding visitors to the most relevant products, offers, or campaigns
- Automatic hyper-linking to suggest related products and accessories
- Directed navigation capabilities integrated seamlessly with Autonomy Interwoven’s Web content management solution
The Autonomy Interwoven Merchandising and Recommendation and Autonomy Interwoven Directed Navigation modules are available now.