MindTree Launches Multi-Channel Commerce Soln For Retailers

MindTree Ltd has introduced its new Multi-Channel Commerce Solutions, designed to help retailers adopt a more customer-centric strategy. MindTree’s offerings enable retailers to synchronise the critical operations, customer information and management systems of their online and in-store shopping venues.

Key benefits of the MindTree Multi-Channel Commerce Solutions include:

• A unified view and management of customer, inventory and order data across multiple channels

• Increased customer loyalty through cross-channel loyalty programs

• Personalised shopping experiences using techniques such as guided selling systems and decision trees

• Consistent brand, product, price and promotional information across all channels

  “In today’s volatile environment, retailers need to differentiate themselves by adopting strategies that enable them to become more customer-centric, while at the same time increasing operational efficiencies and reducing costs,” said MindTree Vice President and Head, Retail Industry Group, Babuji Abraham. “With this understanding, MindTree has developed Multi-Channel Commerce Solutions that help retailers manage their various channels as an integrated whole, to provide consumers with a pleasant shopping experience regardless of their preferred purchasing method. As an end result, retailers have the opportunity to drive profitable growth and take their business to the next level.”

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