 "MDM Enabling CIOs To Create Unified View Of Exisiting Data")
Worldwide Master Data Management (MDM) software revenue will reach $1.5 billion in 2010, a 14 percent increase from 2009, according to Gartner, Inc. MDM is being adopted to support numerous business and IT efforts that deliver revenue, service, agility and risk management improvement, cost reduction and integration simplification.
“MDM is a technology-enabled business discipline in which business and IT organisations work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the organisation’s official, shared master data assets,” said John Radcliffe, Research Vice President, Gartner. “Today, most organisations juggle multiple sets of business and data applications across corporate, regional and local systems. At the same time, customers are demanding faster and more complex responses from organisations, leading to an inconsistency that hinders the organisation’s ability to measure and move within the market. With MDM, CIOs can create a unified view of existing data, leading to greater enterprise agility, simplified integration and, ultimately, improved profitability.”
As part of its Predicts 2011 body of research, Gartner has compiled a number of key MDM predictions to help organisations plan for 2011 and beyond. These include:
- From 2009 through 2014, MDM software markets will grow at a Compound Annual Growth Rate (CAGR) of 18 percent, from $1.3 billion to $2.9 billion.
- By 2015, 10 percent of packaged MDM implementations will be delivered as SaaS in the public cloud.
- Through 2015, 66 percent of organisations that initiate an MDM program will struggle to demonstrate the business value of MDM.
“In our annual predictions for MDM, we’ve looked at various challenges that organisations face including the need to demonstrate MDM’s business value, the lack of effective multi-domain MDM functionality in a single product, and the continued strong growth in the MDM software market,” said Andrew White, Research Vice President at Gartner. “Organisations should leverage Gartner’s predictions to build their MDM business cases. They need to ensure that their MDM programmes are on a sound, business-oriented footing and to be realistic when dealing with MDM vendors that claim to do everything with a single solution.”