Logica EMO Wins The Golden Peacock Innovative Product/Service Award 2011

Logica, a leading business and technology service company, announced that Logica EMO, an innovative sustainability offering to help reduce the impact of vehicular pollution, has been honored with Golden Peacock Innovative Product/Service Award 2011. Logica EMO helps people become more eco-friendly drivers through real-time emissions monitoring. More than this, it provides a platform to incentivise green driving through progressive policy making.

The ‘Golden Peacock Innovative Product/Services Award’ is an annual award. It is given to the most innovative product determined by customer satisfaction. The product should have served its purpose in the most cost-effective way, consistent with the society’s goal of sustainable development.

“The Logica EMO team is delighted to receive this recognition from Golden Peacock Innovative Awards” said GBS Bindra, Global Director of Innovation & Managing Director – Logica India. “Technology can do wonders to a common man’s life and Logica EMO is one of our endeavors to drive sustainability in society.”

Logica EMO allows real-time monitoring and reporting of a vehicle’s carbon footprint and associated driving characteristics. An intelligent back-end uses this real-time data to then calculate the Logica EMO Green Index score – a rating scale designed to identify green driving behaviour. The solution in turn facilitates Differential Fuel Pricing – a unique pricing concept brought up by Logica, which combines progressive policy making and business model innovation. Drivers are rewarded for eco-friendly driving through reduced fuel pricing: lower the carbon footprint of a driver, the less they pay for fuel.